Applying the foil printing technique to custom packaging can make a huge difference between regular marketing material and compelling work. If you have been browsing for a unique way to add sophistication to your product packaging, personalized foil printing is an ideal option. But why? Here are some top reasons to choose this technique to decorate your custom packaging.
What Is Foiling Technique for Product Packaging?
The foiling technique is basically a unique printing process that depends on heat, pressure, and metal paper (or this is what we called foil). This technique will create different glossy designs and graphics on different materials. Personalized foil printing gives a great look to the focal area. This technique is rapidly becoming the favorite printing method in many industries.
In theory, we can say that this printing technique works by applying metal or colored foil to a solid surface. This will be done perfectly by applying a heated stamp to the foil. As a result, this allows a permanent bond to the surface where the die design remains. The technique works for a small and delicate design or a larger area.
The uniqueness of personalized foil printing is that it comes in various colors and qualities. You might know that the most popular colors are obviously gold and silver foil. However, you will find many other colors and effects, such as holographic. Applying foil printing on custom packaging will help reproduce the appearance of precious metals. One of the main reasons many brands use this technique is that it makes their custom packaging look more luxurious.
Wonderful Ways Personalized Foil Printing Flaunt Your Product Packaging
If you are still wondering why personalized foil print packaging will be the best option, we need to explore more then. Check out some wonderful ways this technique can flaunt your product packaging below!
It Makes Your Packaging Stand Out
The point of personalized foil printing in product packaging is to differentiate yourself from the competition. This technique will make your product a higher-quality option. Studies show that the more attractive your product presentation is, the more likely customers are to pay attention. Implementing foil printing in your packaging sets you apart.
In addition, this technique also means creating something that gets the customers’ attention. Take a look at how beautiful custom gold foil boxes are. These boxes will be harder to ignore.
It Provides a More Representative Look
Not a single brand in the world manufactures the average product. Just the same as your brand, your competitors operate in a highly competitive world where differentiation is key. In fact, we can see that the majority of famous brands worldwide use sheet metal foil printing. For this reason, many brands associate personalized foil printing with superior quality.
For example, by using custom debossed boxes to present your products, you can make them look more representative. This technique makes your product look luxurious and gorgeous in customers’ eyes.
Personalized Foil Printing Is Versatile
Adding personalized foil printing to your packaging doesn’t mean you can’t add anything else. You will be free to add various color options. From metallic gold and silver to red, purple, and other colors, you can choose exactly what you need. In the end, this technique can really help you make a big impact.
However, you also need to match the color scheme of your brand. Plus, you should not overdo it if your brand becomes unrecognizable.
Foil printing also has an element of personalization because you don’t have to decide on a set design for every copy. Even better, you can decide whether you need more than one variation or not.
Where to Use Personalized Foil Printing in Packaging Designs?
Even a simple business card will look impressive when you apply a little bronze foiling technique. Or else, your marketing pamphlets can be placed in the premium class by adding a silver foiling. In brief, there are really no restrictions on personalized foil printing.
So, you can consider using this technique for:
Whether it is New Year’s Eve celebrations or Christmas, your invitations can benefit from personalized foil printing. This technique will give off a glossy look.
Foil printing can add extravagant elements to stickers, labels, and even custom boxes. A good example is pillow boxes. These boxes will look more adorable with the foiling technique. Check out how you can develop your brand with these boxes here!
- Personalized stationery
You can add colored foil for coordination to your business cards, envelopes, letterheads, and more to make your business look more professional.
- Promotional materials
Adding this technique to promotional materials such as brochures, catalogs, and booklets is immediately perfect for driving customers to pick up and read your products.
What Are the Benefits of Applying Personalized Foil Printing?
Undoubtedly, personalized foil printing makes custom packaging look more attractive. Attractive packaging will eventually make your product look exclusive and branded. But there is more to get from applying this technique. What are they? Keep on reading!
It Helps To Grab Maximum Attention
Let’s admit it; people will notice your product if it looks good. One of the main reasons for using foil printing is that it is a great way to differentiate yourself. For example, presenting your products in custom silver foil boxes will surely get your customers’ attention.
It Helps You Deliver a Premium Branding Image
Now have you ever wanted your brand to look “average” in customers’ eyes? Of course, Never. If we take a look at gold and silver foiling, we cannot help thinking of luxurious metal. Thus, we can confidently say that adding this technique to your packaging design will surely be worth it. In the end, personalized foil printing will help you show off a premium branding image.
It Highlights Key Details
It does not deny that our eyes will easily get attracted to shiny things. Foiling is a printing technique applied to specific areas of the design. This technique allows you to choose areas to highlight. For example, you can highlight your brand logo, contact details, or flashy background patterns. As a result, this amazing technique will help you connect the overall look of your packaging design.
Personalized Foil Printing Is Perfect to Highlight Special Events
From New Year’s Eve parties to weddings to your company’s award nights, there’s nothing better than adding a touch of gold or silver to enhance the festive tone. Well, we can confidently say that this personalized foil printing is perfect for any special event!
The Best Use of Personalized Foil Printing to Enhance Your Design
Personalized foil printing is easy to see. You can apply it anywhere, which is often the case with gold or silver foiling, but less is definitely more. To convince you more, below you will find some examples of its best usage. Hopefully will give you an idea of where to apply this innovative printing technique to your packaging design.
- Add it to your brand logo
Think about how gold foiling will work beautifully on custom embossed boxes. This will surely help to make your brand logo more visible.
- Apply it to the font style
The foiling technique is ideal for making your font style look more stylish. The best part is that it works well for all types of font styles you want to use. You can make your packaging look more exclusive with your company name and contact information.
- Highlight the image or background
Applying personalized foil printing directly to the background or adding patterns is also a great way to make your packaging look more dazzling.
The Amazing Features of Personalized Foil Printing
As a brand owner, you know that sales start with eye contact. If your eye contact is not good (your product doesn’t look better than your competitors), your product will be misplaced on the shelves.
So, how should you design eye-catching product packaging that draws attention? Now, in addition to the effective design, focusing on details like foiling your logo will be a smart move. Your customers will fall in love with your product when they see how you pack it in an appealing packaging. When it comes to speaking of the benefits of using personalized foil printing, there are many. But let’s check out the amazing features below!
- It helps to immediately increase the value of your product with a high-end appearance
- It creates a positive influence on how customers perceive your brand and products
- It creates a strong visual contrast that makes the packaging stand out
- It is flexible and can be combined with various coatings for excellent results
It may sound too simple, but the most important thing to look for in custom packaging is that it gets noticed. Your product packaging should resonate with your brand message with customers. Eventually, it must convince them that your product is what they want.
The combination of beautiful custom packaging and personalized foil printing will make your product packaging stand out on the shelves, Of course, it will catch the eyes of potential customers without any hassle. Thus, it is not surprising why many brands use this technique in their custom packaging. Don’t you think that it is worth trying?