Let’s think about your last purchase. Why did you purchase that product from this specific brand? Was it an impulse purchase, or did you really need the product? Many customers purchase products that are not on their list of groceries. Why? Because they are attracted to the way you pack and present your product. So, if you are a small business owner who is looking to boost your sales and draw more customers, this post is for you. Below, we will reveal some cute packaging ideas for small business!
What Is the Purpose of Product Packaging?
Before diving further into cute packaging ideas, you need to understand the purpose of product packaging. When you design your packaging correctly and creatively, it will help you sell better. Designing the right packaging is not only about placing your logo on the packaging. It is also not about designing cool labels and stickers then applying them on your product packaging either. Instead, your product packaging will be the one that draws attention and sends a message. Eventually, it will make your customers feel a certain way.
Yet, knowing how to make your product stand out amongst all the others on the shelves can be very difficult. Notwithstanding the fact that your product will need to compete with thousands of others on the shelves. The most important thing to note here is that your product packaging will be a form of your branding strategy. Yes, your product packaging reflects your brand’s image – for the good or worse. This is why you need some inspiration to design the packaging that sells.
10+ Cute Packaging Ideas for Small Business
If you are interested in designing your packaging from cute packaging ideas for small business, you are already on the right path to success! Customers will surely make future purchases when they see how you pack your products in a delightful and fun manner.
Yes, we can say that it is a small essential in your business activity. On the other hand, this can be an effective strategy to help you draw more customers. So, why don’t we start to pack your products and sell them more
Let’s get started!
Patterned Polymailers Are Fabulous
Be creative in applying patterns to enhance your simple approach to packaging. Patterned poly mailers are a fabulous way to delight and entice your customers. This packaging is simple in structure. However, the exciting stripes in the background can make it look captivating. You can also apply the bold color scheme to give it a premium feel. As a result, this packaging will speak loud about your product inside.
Hangtags Are Amazing!
Another idea is to add custom hangtags to your product packaging to improve its effectiveness. You can create custom hangtags by printing a custom sticker and then pasting each sticker on the label. Professional hangtags will make your brand look more reliable in customers’ eyes.
Use All the Available Space
This is one of the cute packaging ideas for small business. You should use all available space for your product packaging. For example, you can apply a cute floral design inside the packaging. Instead of leaving the interior as it is, you can go with the pattern to make the packaging look more premium. As a result, you will make your product inside look more premium.
Combine Twine and Kraft Paper
A popular combination of cute packaging ideas is twine and kraft paper. For this design, you can simply wrap your product in kraft paper and then wrap the twine around the wrapper. This beautiful and cute effect will surely please your customers in seconds!
The combination of kraft paper and twine is a vintage combination design that many customers still and will love. This aesthetic goes well with handmade products such as homemade soaps. Even better, this will make your soap boxes to be eco-friendly. How? Learn more about it here!
Simplicity Lasts Longer
Many times, simplicity can be key, and it also applies to product packaging. The earth-colored recycled material can make a feeling of the earth. You can also simplify the illustration by printing feather images. Then, you can add a bright color to the label to add a nice touch to the design. You can add a slightly modern twist to the packaging as a final touch.
Or else, you can add a touch of a ribbon here to make your packaging look simple but excellent. You can wrap the ribbon around wrapping paper or tissue paper and then add it to your packaging.
Consider the Customers’ Experience When Designing Your Packaging
Think about what a customer does while using your product. For example, if you offer luxurious perfumes, you surely need elegant perfume boxes. You can choose drawer-style packaging or sleeve-style packaging. This will deliver a memorable unboxing experience when customers receive your product.
Complement Your Product
This is an important part of cute packaging ideas for small business. Make sure your product packaging will complement your product that contains the design. You can make the packaging look simple and natural as your product inside. You can also consider using a window box style to proudly and honestly present your product to customers. By giving customers a memorable sneak peek, you are showing them that you care about their shopping experience.
Do Not Limit Your Creativity!
Each product deserves unique product packaging. Thus, you should not limit your creativity to the basic idea. For example, you can choose a unique folding feature to make your packaging look even more special and interesting. This way, your customers will see that your product packaging is worth storing and using for decorative storage.
Or else, you can be more creative with custom shapes. There are many unique shapes for product packaging available, including:
- Pillow packaging shape
- Pyramid packaging shape
- Triangle packaging shape
- And more other options to choose from
By choosing a unique shape for your packaging, you can highlight your product and make it fly off the shelves faster!
Add Some Small Giveaways to Draw More Customers
You can add a small gift into your product packaging as a compassionate gesture. This will make your day easier to grab more customers. Eventually, this effort will increase the possibility of them returning to your brand.
On the other hand, you don’t have to include overly expensive gifts (unless your brand can afford it, of course). Instead, a small and meaningful gift will be enough. For example, if you have a sticker company selling planners and decorative craft stickers, you can add an extra sticker page as a gift.
Or else, if you offer lovely soaps, you can provide your customers with a small sample gift soap to try! You can also promote your new products by giving them as gifts. In simple words, you should also consider this idea a marketing opportunity. After all, people love to receive gifts and get more than the money they spend. So, why don’t you give your customers what they love to get from your brand?
Try Out Lovely Patterned Gift Wrapping
Well, gift wrapping doesn’t have to be limited to Christmas or New Year’s theme paper either. Instead, there are many patterns for you to try out for cute packaging ideas. Patterned gift wrapping will be a great way to show your attention and care to customers. Another excellent thing about this patterned gift wrapping is that your customers will definitely love it! Just imagine how the seasonal gift patterns will delight them as they don’t need to pack their gifts again.
From geometric patterns such as polka dots to wrapping paper to stripes, you will surely find patterns that reflect the unique identity of your product.
Use Tissue Paper
Without you realizing it, wrapping your product in tissue paper can be a great display. You can simply place your product on a large piece of tissue paper and then wrap the paper around it. You can also consider adding a cute sticker to it. Then, simply sell your product to complete the packaging! All kinds of patterned tissue paper are available online.
Yet, remember to find tissue paper that suits your brand’s aesthetics or mood. There is a wide range of choices, from floral patterns to gold leaf patterns. Additionally, you will need to choose the pattern that fits your product. For example, if you offer herbal soap, you should use floral patterned tissue paper to complement your soap.
Small gestures can make a big difference when it comes to packaging your product. From small gifts to tissue paper to gift wrapping, there are various ways to brighten your customers’ shopping experience. Ultimately, they will remember your effort and even become your loyal customers.
So, what is the packaging idea you have in your mind? It is worth it to create the packaging that will complement your product. Additionally, the right packaging will boost your sales within a brief time. Hopefully, some cute packaging ideas for business we revealed here will help you design the best packaging for your product.