What does a colorless world look like? Have you ever thought about it? Color greatly impacts every aspect of life, including product packaging. The color of product packaging can reveal much about product quality. Along with modern technology, fluorescent colors have spiced up the packaging industry. These colors make product packaging look more dazzling in customers’ eyes. How? Let’s discuss this further!
What Is Fluorescent Color Printing?
Fluorescence basically refers to a color that absorbs and has the capability to reflect more light than standard colors. Because of this, these colors appear to be lighter, stronger, and better. Fluorescent colors come with a higher proportion of both visible spectrum and lower wavelengths than standard, traditional colors.
Printing fluorescent colors can be a challenging custom job. Thus, we can say that using these colors can be a bit more expensive than a standard printing technique.
How to Use Fluorescent Colors On Product Packaging?
Fluorescent colors have been used in many types of product packaging. For example, colorful and luxurious cosmetic products will look more lavish in fluorescent-colored cosmetic boxes. These lovely colors also make unique pillow boxes look more captivating.
Moreover, fluorescent colors can be the best option when it comes to designing appealing seasonal gift boxes. Learn more about these beautiful boxes here!
Why Should You Use Custom Seasonal Gift Boxes
So, how can you use these colors to make your product packaging look more attractive? Keep on reading!
Before making a final decision about your printing, you should talk to your packaging partner about the cost, paper type, and the right color combinations. You also need to discuss whether you can print properly with digital or offset printing.
Next, you should choose the packaging material that will deliver high-quality results.
For this, you should consider:
- The quantity
- The size
- The weight
- The grade
- The color (usually, white material is ideal for all fluorescent printing).
Now you need to choose and decide the fluorescent colors you want to use. Keep in mind that the more colors you need, the more expensive your product packaging will cost. So, make sure to calculate your budget as well.
How Is the Color of Your Product Packaging Turn Out Being So Important?
Well, first of all, we know that colors have the ability to stimulate decision-making. Therefore, the brand color scheme is the most important factor in any product packaging. Product colors define your brand’s identity and shape the first impression. Hence, the most important decision you must make is choosing a color scheme that suits your brand’s personality.
The colors you use on product packaging can be an important element of brand sales and marketing. How? Because color plays with the hearts and emotions of customers. The combination of striking fluorescent color schemes and impeccable packaging can lead your business to success.
Can Color Differences Cause Any Problems When Printing?
Product packing is a more complicated process than you can imagine. However, the printing process complicates it a bit. Yet, ink consistency is the most important aspect of this tiresome process, which your brand should not miss.
The color changes in printing can be divided into three categories:
- Original color changes
- Color changes in the same print batch
- Color changes between different print batches
If any of these color changes occur during the printing process, customers will question the quality of your product. For example, dark packaging might give the impression of being poor quality. As a result, ink discrepancies can significantly impact your sales.
What Is Fluorescent Color Printing? How Does Packaging Material Impact the Color of Packaging?
What’s more, the packing material is not transparent. Thus, the color of the printed matter will always be different from the original colors. This is where the choice of packaging material is as important as the choice of color you make.
The Role of Color Scheme
If you want to build a strong brand image, you should not use dark colors. This hides the original color of the print. As a result, all the elegance and brilliance of your product’s stunning color scheme will be faded.
Packaging materials most often affect print quality. To solve this, you can use more transparent or lighter fluorescent colors. By doing this, you will not affect the color of your packaging. Eventually, using a slightly higher ink density can help compensate for the loss of tonal gradation caused by the packaging color.
Different Materials = Different Characteristics
Different packaging materials come with different characteristics. You will find each packaging material has its specific:
- Ink absorbency
- Surface tension
Packaging materials affect print quality and color consistency for a variety of reasons, including:
The Order in Which the Color Is Applied to the Packaging Material
To achieve proper consistency, you need to apply the colors in a specific order, from light to deep. Flexographic printing is more commonly affected by this issue. Ink color can be affected by mixing. If you change the amount of ink a little, the color can turn out different. So, make sure to be careful at this stage.
The Coating Option Has a Great Influence On Color Consistency
For example, UV Spot can produce a different color than water-based varnishes. Indeed, we can say that fluorescent color consistency requires extensive expertise and meticulous attention in this area. Otherwise, it will be less consistent. As a result, you might end up getting poor-quality packaging for your product.
Why Should You Choose Fluorescent Colors for Product Packaging?
Printing uncoated paper will be much easier than printing on glossy or frosted paper. The printed matter has a thickness and a pleasantly textured texture that cannot be obtained with coated sheets.
However, we can say that uncoated paper also comes with challenges. First, uncoated paper tends to absorb ink and reduce the brightness of the printed image. One way to avoid this problem is to replace traditional process colors with fluorescent colors. You can do this with one or more colors at a time. The print effect of these colors will add light emission to the image. The less fluorescent colors you use, the subtler the shine.
These colors make any image significantly brighter and appear to pop out of the product packaging. For example, if you replace standard yellow with fluorescent yellow, your product packaging will look transparent and vibrant.
In simple words, choosing which color to replace with fluorescent colors will dramatically impact the final product.
Tips for Playing with Fluorescent Colors
Now that we get the answers to what is fluorescent color printing, we cannot deny that these colors will be ideal for making packaging that stands out.
By using lovely fluorescent colors in your packaging, you can:
- Speak to your target customers
- Instantly get your customers’ attention
- Generate emotional reactions
- Increase brand awareness
So, how to use the colors properly?
Find the Right Balance
Color balance is essential for good packaging design. However, it cannot be easy to balance too many colors. Thus, you need to find the right balance if you want your product packaging to reflect your product quality perfectly.
Create an Emotional Reaction
Have you ever experienced feeling hungry when you saw the orange color on food packaging? Or do you feel calm when you see the blue sky on perfume boxes? Yes, color can affect people’s emotions. Eventually, colors influence customers’ perception of your brand and its personality.
Check out the color perceptions below to help you out with your packaging!
- Red – Reflects confidence and strength
- Orange – Reflects energetic and youthful
- Yellow – Reflects happiness and friendly
- Green – Reflects health and freshness
- Blue – Reflects calm and reliable
- Purple – Reflects royal and luxury
- Black – Reflects power and elegance
- White – Reflects pure and minimalist
Check Out What Your Competitors Are Doing with Their Product Packaging
Do you know what the product packaging boxes in the market look like? To apply the right colors on product packaging, you need to check out, identify your competitors, and consider the following factors:
- Product Display
Think about how you will display your products. Will it be in retail stores or online stores?
Make sure the color and design of your product packaging are clearly visible from all angles.
Use fluorescent colors that differentiate your products from others.
A bright and bold color combination can really emphasize why your product is unique in the same niche.
Use various fluorescent colors to show what your product is doing to meet the current needs and market trends.
Flexibility and the ability to update colors on your packaging make it easy to keep it up-to-date. Fluorescent colors, in this context, can help you make your product packaging look more dazzling. So, are they worth trying?
Have a nice day!
A bright and bold color combination can really emphasize why your product is unique in the same niche—well, that’s true, people like vibrant colors also.
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