Your packaging matters a lot in presenting your product to the market. Good or bad, the display of your packaging will influence the customers’ decisions whether to purchase your product or not. Well, the good thing is that there are various ways to make your packaging look more dazzling in customers’ eyes. UV coating and lamination techniques are ideal for helping you make the most exclusive product packaging. Let’s know more about them!
UV Coating and Lamination – A Brief Intro
UV coating and lamination are popular these days as the best options for protecting and preserving printed products. Both of these techniques are valuable when it comes to extending the lifespan and durability of printed products. The unique thing is that these techniques work efficiently despite having very different processes.
UV Coating in Custom Packaging
We can define UV coating on UV Boxes as a process in which a polymer resin changes from a liquid to a solid when it is exposed to ultraviolet light. The simplest way to describe it is that the paper’s surface is coated in a liquid plastic that gets hardened under UV light. This hardened coat works well in providing a protective layer. This protective layer not only protects the printed product. More than that, this technique will also increase the vibrancy and richness of its colors. The UV coating technique will best work with a gloss finish. Applying this technique to custom packaging will surely make it look more exclusive and protective at the same time.
Lamination in Custom Packaging
Lamination is a more conventional method of shielding printed products. This technique is usually applied to the printed product using either a hot or cold process. The process itself involves a plastic film that is compressed at high pressure across the surface of printed custom packaging. As a result, the film will act as a physical barrier between the material. Additionally, it will protect your packaging from water and any physical damage.
Why Do You Need Custom Packaging?
Speaking of UV coating and lamination techniques, we should also discuss custom packaging. If you still wonder why you need to pack and present your product in custom packaging, then your business is going nowhere.
The fact is, custom packaging offers what standard packaging is unable to provide. Not only will this packaging help you highlight your product. Better yet, this packaging plays a great role in boosting your business image. How?
- Customization allows you to apply your brand’s theme and design to your product packaging
- Custom packaging highlights your product with a wow product display
- Customized packaging allows you to express your creative ideas
- This packaging is highly flexible and adjustable with any design or pattern
- Printing your packaging enables you to extend your brand’s reach
In other words, you can never go wrong when you choose custom packaging instead of standard packaging to present your products. In fact, we can fairly say that this packaging is worth investing in!
What Benefits Will You Get from Applying UV Coating and Lamination?
Now that you know the reasons to use custom packaging, you might be wondering why you need to apply UV coating and lamination. Both techniques are some of the popular finishing options used to make your product packaging look more exclusive. These finishing options are favorites amongst many brands in different industries. Both techniques work well in adding a charming visual appeal to the boxes, be it for printed perfume boxes or cigarette boxes.
Of course, every business will consider the benefits of every activity it does. Applying UV coating and lamination to your packaging boxes provides awesome benefits that exceed your expectations. What are they? Keep on reading!
Differentiate Your Products
We know that you will have to face fierce competition, no matter in which industry your business is. Product differentiation is the one that will help you sell more. If you want customers to pay more attention to your products, your products have to be unique. Only then can you drive their purchasing decisions. Eventually, when you can drive customers’ purchasing decisions, you can expect to get good sales.
Both UV coating and lamination techniques help a lot in differentiating your products. How?
- UV coating will make your packaging boxes look shinier and luxurious
- Glossy or matte lamination will make your packaging boxes look decent and exclusive
When you apply your boxes with these techniques, those customers will perceive your products inside are branded. For example, if you are selling branded perfumes, you can turn those heads by applying them to your perfume boxes. These luxurious boxes will eventually help your branding strategy. How?
Learn more about the boxes here!
Ways Luxury Packaging Boxes For Perfume Help Your Branding Strategy
Applying UV Coating and Lamination to Display Boxes Will Make Them Pop Up!
Display boxes are famous as one of the most effective marketing tools to sell any product. Well, how about making your boxes pop up? The layout of the boxes makes your products more visible to customers.
By applying UV coating and lamination to the boxes, you can make them pop up, no matter how many display boxes are there! Thus, when you place them at strategic places in retail stores, you can grab as many customers as you want! With the shiny and dazzling look provided by these techniques, no customer will resist exploring your products in the boxes.
In simple words, these techniques are what you are looking for when it comes to grabbing maximum attention.
They Are Cost-Effective Options
Amongst other finishing options, UV coating and lamination are the most cost-effective options you can choose from. Hence, not only will you be able to save more money by applying these techniques. Better than that, these techniques guarantee your custom packaging will look more appealing.
By applying these finishing options, your custom packaging will promote your products without saying any words. Speaking of getting a better result with a minimum cost, they will be your best option! So, if you have been struggling with the budget of promoting your products with expensive commercial advertisements, you can relax now.
UV Coating Vs Lamination – Which One Is Better for Custom Packaging?
Well, we cannot exactly specify which technique is better for custom packaging. When it comes to choosing from the two techniques, it all will depend on how you want your packaging to look. Each technique comes with unique features and benefits it provides.
- You might don’t want to use UV coating for food boxes because it might impact your food items
- UV coating works well to highlight colorful cosmetic boxes or gift boxes
- A matte lamination will be the best option for bakery boxes
Depending on your products and packaging needs, you can decide which one to choose. If you still have any doubts, you can consider discussing the best one to choose with experts from a reliable packaging supplier.
How Can You Apply UV Coating and Lamination to Your Custom Packaging?
You will need to work together with a professional packaging company to achieve high-end results.
Yes, to apply these innovative techniques, you will need help from experts. You will find many options for packaging companies on the internet with a single click. Now how to find the right company to work with?
- Make sure they have qualified expertise and the best knowledge in producing custom packaging
- Find out the equipment and machinery they use to produce the packaging boxes
- Find out what types of printing techniques they use
- Know the price range they offer for their boxes
Choosing the right packaging partner is highly important whether you are a new business or a famous brand. If you don’t want to make any compromise in presenting and preserving your products, you have to be careful in choosing the right one. After all, you surely want to get the finest quality boxes to present your product, right?
Your product packaging will be the image of your product. Most importantly, it reflects your brand identity as well. Having exclusive custom packaging shows the market customers that your brand takes great care in presenting your product.
Both UV coating and lamination are the best ways you can make your packaging look more dazzling in customers’ eyes. Even more, these techniques will let you make your product pop up and draw more attention. Notwithstanding, both methods are the most cost-effective ways to highlight your product and brand. So, if you think that your product deserves exceptional packaging, these techniques are the ones you are looking for.
Have a great day ahead!
Custom packaging highlights your product with a wow product display—-interesting fact
Lamination is a more conventional method of shielding printed products —- true.