Jewelry… What will come to mind when you hear the word ‘jewelry’? Luxury, elegance, self-esteem, pride, glamour, what else? People purchase jewelry to look more confident and elegant. Some just love to collect them. Whatever the reason is, they will see the appearance before deciding to purchase any jewelry item. If you are a brand that wants to make better sales from your jewelry, you will need appealing packaging. Why? And how should your packaging be? Let’s discuss the reasons and reveal some creative jewelry packaging ideas!
Why Do You Need Appealing Packaging to Present Your Jewelry Items?
Have you ever seen any jewelry without packaging? Or maybe you have seen jewelry items in unappealing packaging? What did you think about that item? Was it getting your attention?
Why would you get any jewelry with unappealing packaging in a market full of sparkling jewelry with luxurious packaging?
Indeed, the way you pack your jewelry matters a lot. In addition to the exclusive and luxurious appearance, customers would love to get jewelry items in beautiful packaging. In fact, we can say that sometimes the packaging is the one that drives customers to purchase your item. After all, the display reflects the quality of your item inside. Yes, you need appealing packaging to present your lovely jewelry items.
What to Consider When Designing Appealing Packaging for Jewelry?
Before we dive further into jewelry packaging ideas and even design your packaging, there are some things to consider. What are they?
Your Product Specifications
This is an important thing to consider before designing packaging for any product. You need to know every single thing of your product specifications to design the right packaging. At this point, you will need to consider the essentials of your product, including:
- The size of your jewelry
- The shape of your jewelry
- The characteristics of your jewelry
Of course, you don’t want to pack and present small earrings in huge packaging. Additionally, you will want to preserve the shine of your jewelry.
The Product Image You Want to Present
Next, you need to think about how you want the market customers to see your jewelry item? Do you want them to see your jewelry item as a luxurious one amongst others? Or perhaps you want them to see your jewelry as a trendy or funky accessory?
Deciding what image you want customers to see from your jewelry will help you decide the appearance of your packaging. Better yet, you will also be able to decide which color combinations to apply to your packaging.
The Purpose of Your Packaging
Before designing your packaging with creative jewelry packaging ideas, you will need to decide its purpose. For example, if you need to show off your jewelry in your jewelry store, you will need it to be as attractive as possible. Or else, if you need to deliver your item to customers, you will need the packaging to be strong and durable.
By deciding the purpose of your packaging, you can choose the packaging material accordingly. Yes, there are various packaging materials you can choose from based on your needs and purposes.
- Paperboard – A lightweight material to minimize your spending budget
- Cardboard – A highly customizable material to pack your jewelry item ideally
- Corrugated – The perfect material to safely deliver your jewelry item
- Kraft – The ideal material to show off eco-friendly business ethic
- Rigid – An elegant and sturdy material to show off your jewelry exclusively
So, what is your packaging purpose?
Your Brand’s Identity
First, you will need to make customers love your brand to grab more sales. Well, we cannot love anything that we don’t really know. Now how would your target customers love your brand if they are not familiar with it? Worry not!
You can make them familiar with your brand by showing your brand’s identity through your product packaging. Of course, you have to decide your brand’s identity. Try answering these questions!
- How do you want your customers to see your brand and your business?
- Do you want to show an elegant identity with your luxurious jewelry?
- Or would you instead attract those young customers with a trendy and fun brand identity?
When you can answer the questions above, you can decide which brand identity you want to show off to your customers.
The Expectations of Your Target Audience
At the end of the day, your target customers are the ones who play a role in your business’ success. The formula is quite simple here; more customers = more sales to grab.
Meeting the expectations of your target audience should be on the list of your jewelry packaging ideas. This depends on which target audience you want to reach out to. You need to know more about what they like and their expectations from a jewelry item.
For instance, if you target young girls, your product packaging will need to be stylish and trendy. Meanwhile, those active, career women would love to purchase jewelry with a luxurious look. By knowing what they like and dislike, it will not be difficult to drive their purchasing decisions.
Let’s Start Designing Your Packaging!
Once you have figured out all the considerations above, it’s time to design the most appealing packaging for your jewelry. Let’s start designing with creative jewelry packaging ideas below!
Luxury in Durability
Durable products will look exclusive; there is no denying in this. So if you have luxurious jewelry items, you know that you need to make them look more than exclusive. You would want customers to view your jewelry as a symbol of luxury that builds their confidence.
The good news is that it’s not difficult to design luxurious and durable packaging at the same time. You can try out:
- Use rigid boxes that offer both a luxurious look and high durability
- Polish your packaging with a gold or silver foiling technique
- A velvety texture will make your packaging look more classy
- Emboss or deboss your brand logo on the packaging
By combining luxury and durability, you surely catch every eye. To make your jewelry item look more unique, you can also consider choosing trendy pillow boxes. These uniquely shaped boxes can help in developing your brand. How? Read more here!
Add a Feminine Touch
The fact is, most customers who purchase jewelry are women. Thus, you will never go wrong by adding a feminine touch to your packaging. How to do this?
- Use soft texture coating for your packaging
- Apply a lovely tie or ribbon to make your packaging look more charming
- Choose a unique shaped jewelry packaging, such as a flower, pyramid shape, and so on
- Apply a glossy coating to make your packaging look shinier and glamour
Custom Inserts Are Essential
This is a jewelry item we are talking about here. This item deserves the most exclusive and luxurious presentations. You can make a memorable unboxing experience for customers by adding custom inserts inside your packaging. Not only will these custom inserts make your packaging look more organized. Better yet, they will make your jewelry item look lovelier inside.
Entice More with a Window Shape
Nothing beats packaging with a beautiful window shape when it comes to displaying jewelry items in your jewelry shops. Yes, customers can easily take a look at your item inside without having to open the packaging.
Another charm this window packaging can do is entice your customers more. Within a quick glance, they will see how lovely your jewelry is. By seeing the actual look of your jewelry, it will not take long enough for them to make their purchasing decisions.
What’s more, adding a window shape to your packaging will help a lot in gaining customer trust. As they can see your item inside the packaging, they will not have any doubt about bringing it home.
Make Your Packaging a Special Gift
Your customers would love to make a future purchase when you show them how much you care. The jewelry item is already beautiful. But how about making it look more like a special gift? There are various creative jewelry packaging ideas to make your packaging a special and lovely gift. You can try:
- Add a gift card to express your gratitude
- Apply a cute hangtag with the customer’s name to make them feel appreciated
- Provide an exclusive promotional offer like discounts for future purchases only for them
- Give a small gift such as a hairpin or a cute hair band to make them excited
In simple words, you should make your beloved customers feel special when receiving your jewelry items. Eventually, this effort will inspire them to record their unboxing videos. Yes, you read it right! More prospects will be familiar with your brand, and more sales to expect!
Having appealing packaging is fundamental for selling and promoting exclusive jewelry items. Undoubtedly, you always have to be unique and different in the way you present your lovely jewelry. Considering the points above and applying creative jewelry packaging ideas, you can make milestones without realizing it.
So, are you ready to design the most appealing packaging for your jewelry? Trust me, it is worth it!