Do you know why many brands spend time, effort, and money developing attractive product packaging designs? The reason is quite obvious; your product packaging is the first thing customers see and interact with. Additionally, it is what they remember about your brand. In simple words, you will need the right way to present your new products effectively. Here are the top 10 creative packaging designs for a new product to make things easier for you!
The Packaging Design and Its Role
Your packaging design plays an important role; there is no denying it in this context. The more attractive your packaging design is, the more customers will pay attention to your product. So, to draw them to your new product, let’s start designing your packaging with the creative designs below!
Go Minimalist with Your Packaging
Without you realizing it, a minimalist design can define more. Simplicity doesn’t mean it has to be lean. Instead, a good design is all the important information concise and compact.
Some people might consider a minimalist design as a lazy approach to packaging. But wait until you find out how difficult it is to use the right visual images and letters to deliver what you need.
Communicating with few or no words is an art in itself. In fact, a minimalist approach drives the curiosity of customers.
Minimalist packaging allows you to provide additional information such as:
- Warning labels
- Apply Pastel colors
Minimalist packaging is somehow always identical to colorless. Yet, you can combine a minimalist approach to packaging with a colorful design with the right colors.
For instance, the pastel colors can reflect warm, soft, and inviting images. These lovely colors are soothing the eyes and mind of your customers. Rather than captivate customers’ eyes with a sharp mix of bright saturation, these colors help you to offer a subtler visual.
Draw Colorful Graphics
Yes, minimalist and pastel designs are popular. However, there’s a good chance you will find products in eye-catching and colorful packaging. One of the biggest benefits of an explosive color combination is that it makes your product stand out.
Food and bakery items are the main categories for this type of packaging design. For example, your macaron boxes will be perfect with colorful graphics. Check out the tips below to modify the boxes!
Graffiti on the Design
The asymmetrical and colorful graphic variations for product packaging make a perfect design. The color combination is still the unique feature in this case. Yet, it adds a seemingly unpredictable element that looks natural. Sometimes you will find the images are abstract. Or else, you might see the wording in this design doesn’t seem to carry a broad meaning. However, all these elements clearly indicate your new product’s purpose and form. Even better, it will describe the identity of your brand.
The best thing about graffiti design is that the visual effects will look meaningful. This design provides product details and meaningful buyer information. Graffiti refers to a random or aimless drawing. It is your freedom of expression. Additionally, making the overall appeal of your new product stronger.
The word “vintage” is often associated with “old style.” Well, you are not completely wrong. Yet, the term means a lot more than just pointing out age. Vintage today has a broader meaning as it refers to all products made in the last few decades. This includes popular and high-quality products.
When you use it in packaging design, vintage often means using simple labels or stickers in universal fonts.
The Movie Poster Design Looks Amazing
All packaging designs aim to convey product information to your customers. Creative packaging can vary greatly depending on how you put it together. Well, the most creative way to tell your brand story through packaging is by using a movie poster design.
Some effective methods are:
- Apply abstract paintings
- Try out pencil drawings
- Draw simple or mystical images
Simply put, there is no objective standard for deciding whether a movie poster is good or bad. Instead, it depends on your taste. However, your packaging should tell a small part of your product story. Remember, excellent packaging creates curiosity that inspires customers to purchase.
Stylish Typography Is Popular
Lettering and graphics don’t necessarily have a unique place on product packaging. Stylish typography is about emphasizing the visual elements of written words. You can mix clever wording and creative imagery into a compelling element.
A combination of words with the use of eye-catching fonts can help create an irresistible desire for your customers.
A Unique Shape Is Important for Your Packaging
Images, color, and typography are the best ways to achieve the right visual impact, regardless of the product. Ultimately, a unique shape is good for grabbing attention. Of course, the shape of your packaging should be relevant to the new product you want to offer.
The Increasing Use of Recyclable Packaging Materials
Some brands today still prefer resealable plastic bags, plastic bottles, and hard plastic for packaging. The material is very durable and sometimes even waterproof. However, we can see how everyone starts to realize the importance of purchasing recyclable products.
Whether you need bakery packaging or perfume boxes, you can consider designing your packaging using recyclable materials. The best part is that you can let your customers know about this. Inform your customers that your product (and packaging) is part of the amazing movement towards a cleaner, healthier planet.
The Modern Die-Cut Design
Your product packaging should protect your product. In many cases, the product acts as a packaging design element. You can consider making one or two die-cuts on the packaging to show a small portion of the product. You can also expose the parts of your product with graphics (text or images).
Focus On the Function
The way you will sell your new product to the market influences how you should design your product packaging. If you want to see your product online, you will need durable packaging to secure it during transit. On the other hand, attractive packaging will work well if you want to sell your new product in retail stores.
So, are you ready to sell your new product?
You should, as the top 10 creative packaging designs for a new product we revealed above will surely help you.
Have a nice day ahead!